If we position it as a product:
• It enters the assistive device category
• It is evaluated on price — not durability
• It must fit existing procurement boxes
• It competes with standard equipment
Structural consequence:
• Short-term purchasing logic
• Project funding instead of investment
• No long-term continuity
• Dependent on subsidy cycles
If we position it as infrastructure:
• It is evaluated on robustness
• It is evaluated on system impact
• It is evaluated on lifecycle
• It is seen as capacity — not cost
The real risk:
Wrong positioning
= wrong financing
= wrong expectations
= wrong lifespan