Slide 1.4 — Framing risk

Innovation / Communication
Movement that does not depend on others.

If we position it as a product:

• It enters the assistive device category
• It is evaluated on price — not durability
• It must fit existing procurement boxes
• It competes with standard equipment



Structural consequence:

• Short-term purchasing logic
• Project funding instead of investment
• No long-term continuity
• Dependent on subsidy cycles



If we position it as infrastructure:

• It is evaluated on robustness
• It is evaluated on system impact
• It is evaluated on lifecycle
• It is seen as capacity — not cost



The real risk:

Wrong positioning
= wrong financing
= wrong expectations
= wrong lifespan